WageWise Web

Project Scope

A squad of designers, 2 Weeks (remote)

Tools

Figma,Zoom,Photoshop,Canva

My Role

As part of the project extension, I focused on redesigning the landing page experience alongside the mobile app. My responsibility was to restructure the information flow so that key details (app benefits, features, steps to get started, and trust-building elements like security and testimonials) are immediately visible and easy to understand.

I created content hierarchy, wireframes, and prototypes for the landing page, ensuring that the design not only communicates the product’s value clearly but also motivates employees to download the app.

Introduction

The WageWise landing page was designed to provide employees with quick access to essential information and motivate them to download the app.

The page highlights the platform’s core value , accessing earned wages instantly — while presenting features like saving, loans, and goal setting in a clear, structured way. Through simplified information architecture, employees can quickly understand how WageWise works, why it’s secure, and how to get started, building trust and encouraging adoption.

Problem

The previous landing page lacked clear structure, making it hard for employees to see WageWise’s core value. Key features like early wage access, savings, goals, and security were buried in clutter, reducing focus and motivation to download the app.

1. Project Requirement Scope

Redesign the WageWise landing page to improve information architecture, make core features and security clearly visible, and motivate employees to download the app.

2. Research Plans

Mapping our early assumptions revealed focus areas to zoom into when validating through research.

3. Validating With Users

4.Defining Target Audiences

Redesigning the landing page information architecture based on employee personas.

5.Structuring Content

Prioritizing and restructuring the content ensured that employees can quickly understand the value of WageWise and be motivated to download the app.

6.Touch Points

Mapping the journey helped structure the landing page for clarity, trust, and motivation to download.

7.Site Mapping

Organizing and prioritizing key content areas using multiple card sorting sessions.

8.Information Architecture

Improving content hierarchy so employees can easily find the right information throughout their journey.

Proposed Solution

A landing page redesign to simplify the information architecture, highlight trust, and drive app downloads

WageWise Landing Page

Project Outcomes

Delivering clarity, building trust, and driving more downloads.